Hack the Future: Revolutionizing Mobility and Innovation
Modal Booking introduces the Hacker Bus—a mobile innovation lab designed to empower technologists, creatives, and dreamers to collaborate, build, and inspire change. This vehicle is more than transportation; it's a rolling hub for cutting-edge technology, decentralized innovation, and community-driven projects.
More Than Transportation
Our unique model integrates tech promotion with sustainable revenue generation. While 10% of the vehicle’s use is dedicated to events like concerts, sports gatherings, and private rentals to pay off its costs, the remaining 90% of its time is devoted to fostering hacker culture. From hosting hackathons on the move to bringing blockchain solutions to underserved communities, the Hacker Bus ensures maximum impact with minimal downtime.
The Hacker Bus is our commitment to blending mobility with creativity. By leveraging events to fund operations, we create a sustainable ecosystem that drives innovation while connecting talent, projects, and ideas across borders.
Join us by investing in this concept and become a part of the journey to reimagine tech’s role in the future of transportation and collaboration.

YouTube

98 Prevost XL 45 Interior: Spicewood, TX

01:00

Vimeo

IMG_9261

25 Passenger Executive Shuttle/Party Bus, with Bathroom!

The Blue Ocean Strategy: Creating Uncontested Market Space
Merge Experiences
We're creating something no competitor can copy: hackathons fused with mobility adventures. It's not about writing code in a conference room4it's about being transported to an undisclosed location in luxury vehicles, hacking in a warehouse themed around tailgating culture, and voting on real-world mobility solutions.
Build Barriers
Exclusivity is our moat. Only 200 participants. Secret locations. 24-hour notice for pickups. Competitors can't replicate without Modal's fleet infrastructure. The surprise element becomes a structural advantage, not just a marketing gimmick.
Expand the Market
Traditional hackathons attract the same developer pool. We're pulling in nontraditional participants: international SXSW visitors (ages 25-45 from Europe, Asia, Latin America), investors seeking portfolio companies, and experiential marketing partners looking for the next big activation.
The hackathon landscape is crowded. Major League Hacking (MLH) dominates with cookie-cutter events. SXSW runs its own tech tracks. Every tech company hosts coding challenges. So how does Modal break through? By refusing to play the same game.
Facility Capabilities
Our facility provides comprehensive support for vehicle operations, technology development, and community programming. The space is designed to accommodate multiple motorcoaches while serving as a hub for innovation activities.

Three Investment Pathways
1
Motorcoach Investment
Focuses on secure revenue streams from a luxury motorcoach (Prevost X3-45 Entertainer). This provides financial stability to support the Hacker Bus's operations and mission.
2
Motorcoach + Hackerspace
A vehicle-based investment that adds flexibility and broader reach for the Hacker Bus, combining mobility with dedicated innovation space.
3
Sponsor a Challenge
Generates revenue by fractionalizing stadium parking access for commercial passenger vehicle use. This supports financial sustainability through events and large gatherings.
Each investment type contributes financially to ensure the Hacker Bus can operate and fulfill its mission of being a mobile innovation lab that fosters collaboration and technological advancement.
SXSW 2026 Is Just the Beginning
Unknown isn't a one-off event it's Modal's blueprint for dominating experiential mobility marketing. SXSW 2026 becomes the proof of concept, demonstrating how mystery, luxury transport, and real-world innovation create defensible competitive advantages. From here, we scale to FIFA 2026, international tech festivals, and enterprise partnerships that leverage the 10% revenue model at global scale. This is how Modal transforms from a mobility platform into a movement. This is how we outmaneuver MLH, SXSW tech tracks, and every competitor who thinks hackathons are about conference rooms and free pizza. We're rewriting the rules. We're creating the future of mobility innovation, one secret ride at a time.
Flexible Vehicle Configurations
Future Layouts
Customizable interior designs optimized for hackathons, workshops, and collaborative sessions. Each configuration balances workspace functionality with passenger comfort.
Market Adaptability
From Sprinter vans for local markets to full-size motorcoaches for regional events, our fleet scales to meet diverse community needs.